How this site was built

This is the third site: short and sweet, in the spirit of the Brand Lux Media page Maria liked. One screen of hero, one proof section, the Pac-Man process she wanted kept, one offer, one booking call. No scroll-jacking, no ten sections, just the pitch.

1. The brief was "short"

The reference page was almost entirely negative space: one bold claim, a before/after, a logo strip, a booking form. So the build rule here was subtraction. Anything that didn't directly support "book the audit" got cut. Five sections total.

2. Palette: Maria's own arcade colors

First pass borrowed the reference page's black and gold literally. Second pass corrected that: same short structure, but Maria's actual brand colors from her LinkedIn banner, deep navy (#0D1B3E), cyan (#3FD6E8) and Pac-Man yellow (#FFD23F). Fraunces for the big claim, Inter everywhere else. The Pac-Man motif runs through the process section as an eaten dotted trail, same mechanic as the other two sites, scaled down to fit a single row, with Pac-Man himself back to his correct yellow.

3. Higgsfield hero

Image (Nano Banana Pro, 16:9):
"Ultra minimal luxury studio backdrop, pure black fading to near-black charcoal at the edges, a single soft warm gold rim light sweeping across the bottom third like a spotlight on a stage floor, fine drifting dust particles catching the light, extremely subtle film grain, no text, no people, no logos, cinematic, restrained, Apple keynote lighting."

Video (Seedance 2.5, omni_reference, 5s):
"Extremely slow, subtle cinematic loop. The gold rim light drifts very slowly across the floor, dust particles float gently, faint film grain flickers. No sudden movement, seamless loopable, almost still."

Almost-still was the brief on purpose. A short page doesn't need a busy hero; it needs one that doesn't fight the headline.

4. Copy, lightly edited from Maria's own draft

The copy came from Maria's positioning work, following the Copy My Blueprint Week 7 training: a single qualifying line up top (7-9 figure ecom, $30K+/month), receipts before methodology, methodology before offer, one clear CTA repeated three times. The Pac-Man framing stayed on the three-step process, since that's the one piece of the arcade identity Maria asked to keep on this page. A "previously seen in-game with" scrolling marquee, borrowed from the dark cinematic site, sits just under the hero.

5. The entry offer got sharper

The first version of the 7-Day High Score Challenge was free. After running the offer past Sean's CMB positioning material, it became a priced audition instead: $0 if the challenger ads don't beat the client's control, $1,000 if they do, with the full $1,000 crediting toward Month 1 of the 90-Day Creative Growth Sprint if the client moves forward within 7 days. Free stays reserved for a dream account or a company advertising a Creative Strategist role, where the test itself is the pitch. Everywhere else, the price is part of the positioning.

6. Two passes, then ship

Pass one caught layout issues: the headline needed a manual line break, the "$14K/mo → $1M+" proof number needed to shrink on mobile. Pass two was the color correction described above, plus wiring the new Challenge section in between the Sellout System and the Sprint offer, so the page reads as audition, then partnership.